Evisu YipLearning Summary JournalAs a graphic designer, I have a few experiences working on a new brand, from nothing to everything. Typically, we first understand the…Apr 11, 2021Apr 11, 2021
Evisu YipGroup Project reflectionHong Kong herbal tea, an intangible cultural heritage in Hong Kong, which our group choose to rebrand it and bring back the traditional…Apr 11, 2021Apr 11, 2021
Evisu YipTargeting & positioningB&O, a Danish luxurious consumer electronics company, they focus on audio product over centuries. They now have three different over-ear…Apr 11, 2021Apr 11, 2021
Evisu YipLesson5 Social mining & Text analyticsContinue with Cellarmaster Wines, the online retailer of alcoholic drinks, and we have done a survey to understand their customers’…Apr 11, 2021Apr 11, 2021
Evisu YipThe Assessment SurveyObjective To increase online sales for the Cellarmaster Wines, an online retailer of alcoholic drinks, by understanding the local wine…Feb 16, 2021Feb 16, 2021
Evisu YipBrand analysisMuji is founded in 1980 in Japan. They offer lots of products like furniture, household goods, fashion apparel and food. There are more…Jan 27, 2021Jan 27, 2021
Evisu YipUnderstanding the Communication modelGood beer project is a project held by a local craft beer company; they believe that most people want to do good. There needs to be a more…Jan 27, 2021Jan 27, 2021
