Evisu YipLearning Summary JournalAs a graphic designer, I have a few experiences working on a new brand, from nothing to everything. Typically, we first understand the…3 min read·Apr 11, 2021----
Evisu YipGroup Project reflectionHong Kong herbal tea, an intangible cultural heritage in Hong Kong, which our group choose to rebrand it and bring back the traditional…3 min read·Apr 11, 2021----
Evisu YipTargeting & positioningB&O, a Danish luxurious consumer electronics company, they focus on audio product over centuries. They now have three different over-ear…3 min read·Apr 11, 2021----
Evisu YipLesson5 Social mining & Text analyticsContinue with Cellarmaster Wines, the online retailer of alcoholic drinks, and we have done a survey to understand their customers’…3 min read·Apr 11, 2021----
Evisu YipThe Assessment SurveyObjective To increase online sales for the Cellarmaster Wines, an online retailer of alcoholic drinks, by understanding the local wine…4 min read·Feb 16, 2021----
Evisu YipBrand analysisMuji is founded in 1980 in Japan. They offer lots of products like furniture, household goods, fashion apparel and food. There are more…4 min read·Jan 27, 2021----
Evisu YipUnderstanding the Communication modelGood beer project is a project held by a local craft beer company; they believe that most people want to do good. There needs to be a more…3 min read·Jan 27, 2021----